After researching into Agent Provocateur i immediately thought about Hopeless Lingerie, a brand that i came across on Instagram and have been following for a while. I am drawn to their gothic approach to lingerie and links to horror film.
Hopeless Lingerie is an internationally recognised lingerie brand created by Gabrielle Adamidis in 2008. Her designs are ‘dark, modern and romantic’ and often inspired by lingerie or women in horror film.
ethical issues/recycling programme/environmental awareness/sustainability:
Each hopeless collection features Deadstock fabric, that of which has been thrown away from other designers due to their imperfections.