Earthed A/W 16/17


Based on the WGSN theme ‘Earthed – Autumn/Winter 16/17’
Earthed explores nature through Autumn and Winter. It is inspired by irregular geological patterns, cold atmospheres, florals, autumn/winter landscapes, growth and decay and new earthy, science discoveries.
Im not happy with this mood board. I don’t think it gives the general feel of the theme, i don’t think the images fit well together and i think i need more images. I hope that i get a chance to improve on it.


Colour & Texture.
Based on the WGSN theme ‘Earthed – Autumn/Winter 16/17’
Inspired by nature, fabrics mimic irregular geometrical patterns and wild florals. They are soft and lightweight, feeling natural and pure against the skin. The colour palette is made up of saturated brights and earthy darks of Autumn. I will reflect nature in print, texture and pattern and using fabrics such as velvet, silks and satins, I will explore existing fabrics as well as new natural made fabrics.


Client Profile.
Agent Provocateur’s target market is women within the A, B or C1 social-economic groups and within the age of 20-50 years. These women are modern, professional, independent women who want to feel confident from the boardroom to the bedroom. They like spending money on luxurious items whether its on items for their homes or for products that lay against their skin. They shop at other high end fashion stores and read fashion magazines.


Company Profile.
  This board is made up of Agent Provocateurs market competitors. There are different markets within the lingerie market; comfort and fit makes up the practical end of the market and individuality and seduction makes up the adorn end of the market. Brands often struggle to span all of these together leaving them competing towards different customer needs.

Agent Provocateur
A high end lingerie company that produce luxurious and sometimes daring lingerie and nightwear, focusing on creating new and upcoming stylish pieces as well as being the perfect fit to every woman. They are also well known for their theatrical cat walk shows to display their new collections. 

Marks and Spencers
A lingerie brand that focus’ on comfort and practicality when producing lingerie, nightwear and shape wear.

Victoria’s Secret
Another high end lingerie brand made popular with its celebrity models and also known for producing theatrical cat walk shows.

Ann Summers
Another daring lingerie brand like Agent Provocateur but with not as high a price or quality. 

Adore Me
This brand offers stylish lingerie as well as offering to plus sizes.


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