Agent Provocateur’s ‘Naughty or Nice’ campaign

A helpful fellow student informed me about Agent Provocateurs christmas campaign in regards to my research.  

Agent Provocateur’s #NaughtyOrNice Christmas campaign, starring Juno Temple.

Agent provocateur have created a film for their Christmas Campaign for 2016. Though out the film, Juno Temple plays both roles of naughty and nice, flicking between the two personalities shows perfect examples of Agent Provocateurs targeted customers. They contrast between a bedroom filled with pink interior, pale lingerie and a big stuffed cuddly bear – suggesting a sweet, innocent, ‘girl next door’ and a dark boudoir, featuring gothic, bondage-like lingerie suggesting the naughtier, sultry personality. This short film implies that AP cater for women of each personalities, or of both.

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