Change of Direction

I have decided to explore further into my theme and to narrow it down. I have decided to look at microscopic and macroscopic views. Im really drawn to the shapes and linear patterns in these ariel views.

I have also decided that a collection inspired by this would be much more suitable to Interior brand, House of Hackney, than lingerie based company, Agent Provocateur. Therefore, i am changing my hypothetical design company and will need to edit my design brief, company profile board and customer profile board. This should be too difficult and time consuming as i already have a good body of research on House of Hackney. My research for Agent Provocateur wont be wasted as it will possibly be used in my dissertation and is a company that i have really enjoyed researching.


Agent Provocateur Spring/Summer collection

Creative director, Sarah Shotton and photographer, Mario Sorrenti have worked together to create a series of photographs to promote AP’s s/s 17 collection. The campaign is inspired by the foot fetish photography of Elmer Batters.

The series of photogrpahs ‘show an intimate portrayal of the female form in fluid movement’ and capture Elmer Batter’s recognizable style with use of 70’s colours, american home scenes, angular perspectives and inventive cropping.


I was particularly drawn to this because as a company, AP don’t just create and retail lingerie, they reference to iconic artists and photographers.



I have just finished reading Elle Decorations February ’17 issue on key trends and i am in love with the metallic finishes, rich and luxurious materials, wooden surfaces and the colour green that has featured though-out.

Verdigris is a finish that is new to me. It is a natural process that occurs when copper, bronze or brass is exposed to air and creates a turquoise patina. Designers are speeding up this natural process to create a weathered copper look upon products. For example, Novacolor have created a wall covering that consists of a copper base coat and an oxidative finish that creates this weathered copper effect and Lex Pott have designed a collection of vases that explores metals such as copper and iron. Their vases consist of each metal that has been oxidised in contrast to their polished state.

All of these designs make me think back to the WGSN trend forecast ‘Earthed’ for Autumn/Winter 2017-18, inspired by irregular geological patterns, cold, harsh, natural surfaces such as marble and wood and weathered surfaces as quoted, “Designs will be increasingly ‘grown’ rather than ‘made’, using bacteria and other processes.”.  Other on trend  textures are rich but also contrast these harsh surfaces such as soft velvet and suede. Re-occuring colours are rich, natural greens, and browns.