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Agent Provocateur is a globally recognised lingerie brand founded in 1994 and inspired by vintage underwear, theatre and fantasy. AP’s unique brand image is about confidence, being provocative, celebrating the female form, empowerment and femininity.

ethical issues/recycling programme/environmental awareness/sustainability:
I haven’t been able to find any information on Agent Provocateurs ethical issues, recycling programs, environmental awareness or sustainability. When searching for ‘Agent provocateur sustainability’ all that i can find is other companies asking you to nudge them to become more sustainable. If i was to chose them as my company to hypothetically commission me then perhaps it could be to help create a more sustainable collection.

In this video from the Agent Provocateur youtube channel the creative director, Sarah Shotton explains the inspiration and thoughts behind the brand.

I have always had a slight obsession with lingerie and would really like to gain the skills of making some myself. I like that that lingerie can be strong and empowering but can also be pretty and delicate. I also really like delicate fabrics such as lace and silk. I can see myself creating fabrics using devoué on velvet, designing a digital graphic print that could be printed onto silk or even perhaps embroidering onto mesh fabric. Lingerie and femininity are also subjects that are going to feature in my dissertation and is something that i’ve always been interested in. I think it would be great if i could tie the two subjects together. AP is also sponsoring and featuring in the ‘Undressed: A Brief History of Underwear’ exhibition in the V&A that i am visiting tomorrow, so i hope to get lots of information from this.



House of Hackney


House of Hackney are a British interior, fashion and lifestyle company based in London. They specialise in British made goods with a house stye that plays on typical english design. Their products range from dressing screens and bone china to wallpapers, stationary and clothing. All of these feature their signature prints that are inspired by english heritage but with modern interpretation.

ethical issues/recycling programme/environmental awareness/sustainability:
As a company they emphasise on quality and being made in England. They claim to use British made materials (other than Italian bed linens) and manufacturing. They support small, close to home industries and creating local employment. They also claim to be conscious about treating the environment with respect and care by supporting environmental groups such as the Woodland Trust, who create new woodland to absorb carbon dioxide from the atmosphere and creating new habitat to help wildlife adapt to climate change.

House of Hackneys prints are traditional but also bold and subversive for a modern statement. The print collections are made up of floral, foliage, whimsical, and animal repeat patterns that are available across most or all products. I am visually drawn to their bold floral patterns and rich colours – particularly, those with dark backgrounds.

I can really see myself designing for this company. Perhaps creating a digital design that can be used to create jacquard weaves or velvet for their curtains and sofas, or that can be printed onto wall paper, or maybe using techniques such as devoré and screen printing.



This morning we were split into smaller groups for tutorials. We took turns to share with each other what we had done so far and Keireine gave us each some feedback. It was really nice to see how others are collecting and presenting their research and gave me some ideas on how to improve my own. So far i have collected lots of screen shots and some great fabric and paper samples from some companies however myself and Keireine agreed that i should write up in my own words about them and perhaps document some onto my blog. Some students have created mood boards displaying products and a general feel of each company which made their research folder look professional and nicer to view. Others had documented all of their research on their blogs and incorporated youtube videos and other links which was also a really great and interesting way to show what they had researched so far. One student introduced the ‘SWOT’ analysis. This stands for Strengths, Weakness’, Opportunities and Threats. This is a great was to analyse and compare other companies when deciding who we want to work with as designers and id like to perhaps use this in the future.

By the end of this week i aim to have completed my research of 15-20 companies, documenting them online and nicely in my folder. I also aim to have chosen my top 3 that i want to look further into.

Company Research

My first task is to research 15-20 different design companies across all 3 market areas of fashion, interior and paper based. I aim to explore a different company that produces for every one of these areas:

  • Male,Female,Non gender specific.
  • Mass produced,commission based
  • Kids, Young Adult, Mature Adult
  • Public space, Private space
  • Low market, mid market, high end.
  • Organic/environmentally friendly
  • Day wear, evening wear, sportswear.
  • Smaller independent company

London Trip Plans..

On Wednesday, 5th October there are plans for a coach trip to London for research and exhibitions. I am very happy about this as i have been thinking about 2 current exhibitions that id like to visit at the moment.


First i’d like to visit Björk Digital at Somerset House, An ‘immersive virtual reality exhibition’ of digital works and collaborations with worldwide visual artists and programmers. Although this doesn’t relate to any of my current studies i am really interested in Björk as an artist and I’m hoping to learn more about her and be inspired by this digital experience.


I’m also hoping to visit the Undressed exhibition at the V&A which explores the ‘intimate relationship between underwear and fashion and its role in moulding the body to a fashionable ideal, with cut, fit, fabric and decoration revealing issues of sex, gender and morality’.
I have been thinking about my dissertation a lot recently and i am planning on involving it on the subjects of fashion, the female form, sexuality, gender ect! So this exhibition will be perfect and I’m hoping to get as much information as possible from it.

Thursday, 22nd September 2016.

Its almost the end of September again and after a very long break i am more than ready to start my second year in Textiles! – (again). Although the brief for module ADZ5777 Subject ‘Making connection’s the same as i attempted last year, i am excited to give it another go with a fresh mind and a new year ahead of me. I aim to prioritise on improving on my attendance, to ask more questions and to get more involved.
This brief is about finding out who we are as a designer. Im looking forward to exploring this as i do not yet know what kind of designer i aspire to be, what commercial design market interests and attracts me the most or what my skills and strengths are so far. This module will be about exploring and experimenting in all ways and i am hoping that by the end i will feel more confident as a designer.
To start we should research  at least 15 to 20 different companies across all 3 market areas of fashion, interior and paper based. I am unsure as to whether i should use last years research or to have a fresh start. A highlighted section on a the brief explains that we must consider each companies stance on ethical issues, environmental awareness, recycling programmes and sustainability intentions. I think this could be interesting to research worldwide companies based on these issues.